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How to Sell on Instagram in 2022

How to Sell on Instagram in 2022

By daniele

  • Discover the ideal niche, then grow your audience.
  • Create a company profile on Instagram.
  • Open a store on Instagram.
  • Publish shoppable content.
  • Navigate to the Explore page.
  • Consider live shopping.

Instagram Checkout is used

Worldwide, there are about two billion Instagram users. On Instagram, 90% of them follow at least one company. Just this makes setting up a profile for your company on the Instagram app worthwhile. But did you know that you can expand your clientele by beginning to sell on Instagram?

We’ve created this comprehensive, step-by-step manual to make the process of selling on Instagram simple. As you start the process of selling on Instagram, we want to address any questions you may have, so settle down and read on.

Let’s start with the fundamentals before we go into the how-tos of selling on Instagram. Here, we go over how to create a profile for your company and how to effectively advertise your store on the network.

Create a concise bio

Make sure your Instagram bio is interesting before you upload the first thing on the account for your brand-new company. Since this is your first opportunity to engage potential followers, a little thinking should go a long way.

Here are some pointers for crafting your Instagram bio:

  • Specify your store’s name.
  • Add a succinct brand description.
  • Maintain a 140–160 character limit.
  • Include a call-to-action button leading to a landing page tailored to Instagram or your store (you need a business account to do this)
  • Emojis are used to emphasize important details (phone number, email, etc.)
  • Utilize a branded hashtag to collect photos and videos.

Up your photographic game

There is no better way to showcase your products on Instagram, which is a wholly visual platform, than with some excellent photographs. Simply because they enjoy an account’s eye-catching Instagram grid updates, users can choose to follow it.

Since they have expressed a clear appreciation for your postings in their feed, followers who have subscribed to your account are more likely to purchase from you. Selling things on Instagram to customers who are discovering your account for the first time is far more difficult.

Checking your eligibility for a shoppable Instagram account is the first step. The second is changing your Instagram profile to a business account. The third is opening an Instagram store.

  • Submit your Account for Review 
  • Link Your Instagram Account to a Catalog
  • Open the Instagram app and enable Instagram Shopping.
  •  Open the Instagram app and enable Instagram Shopping.