Facebook no longer has any use for social media influencers
11 November 2022
When Facebook first came out, using it was drastically different from how it is now. It used to be only a platform for sharing photos and status updates, making it simple to learn what long-lost pals were up to during the day. Today’s Facebook newsfeed includes trending news, an advertisement for something recently googled, and a popular video.
According to eMarketer, teens and young adults find Snap and Instagram to be appealing platforms. Picture-sharing websites Snap and Instagram, messaging sites WeChat and WhatsApp, and video-sharing websites YouTube round out the available platforms. When compared to Facebook, these more recently social networking apps are simplistic because Facebook can integrate all of its functions into a single platform while focusing on individual features. As of right now, Facebook claims to have more than 2 billion active monthly users, compared to Statista’s estimate of 800 million for Instagram and Omnicore Agency’s estimate of 300 million for Snap.
Without a doubt, no. I believe that people’s lack of understanding of mathematics is the primary source of their belief that Facebook is on the decline.
While Mark Zuckerberg appeared before Congress, my Facebook newsfeed started to decline: there was less engagement, fewer updates, and fewer shares.
I started my investigation since I’m naturally curious because I work in strategic communications and the mass media. Here’s what I found out.
First and foremost, Facebook won’t disappear. Facebook and YouTube continue to “dominate the landscape” across all demographics, according to the Pew Research Center.
- YouTube is used by 73% of American adults across all demographics.
- Facebook is used by 68% of American adults across all demographics.
However, this is when the tendencies start to change. With 71 percent of those in this age range claiming they use Instagram frequently and Snapchat multiple times per day, younger Americans (ages 18 to 24) prefer to use Snapchat and Instagram more frequently.
Users have been complaining that Instagram’s transition to video is ruining their experience, which has led to more explanations and reevaluations from CEO Adam Mosseri in recent weeks. Is Instagram losing sight of what makes it unique as it competes for a piece of TikTok’s market share? Social agency Wilderness’ Safiya Powell concurs.